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| As the penetration of broadband connections increases, the production of content on behalf of the user is following along the same pace. The rapid expansion of this trend has attracted the attention of media industries, locally as well as internationally, revealing a whole new area of profit-making opportunities. |
| The market for mobile communities and user generated content will be worth US$13.2 billion by 2011, with photo and chat based services being the top revenue generators, according to a new report from Informa Telecoms and Media and strategic partner, the Mobile Entertainment Forum (MEF). |
| Chat services currently represent the largest segment of the market, driven by the fact that they are handset agnostic and can be conducted over the most popular form of mobile data, SMS. However, as increasing numbers of photo and video enabled devices enter the market, the volume of users uploading images or clips is expected to grow significantly. In 2006, 46 million users are expected to submit video clips services from their mobile phone, rising to 198 million by 2011. |
| Given the above, it is not surprising that -as of 2006- 80% of the content published on the web is user-generated. |
| However, what is surprising, is the inadequacy of the existing delivery channels and filtering applications to convey this vast information to the final user. This is the gap that n-Squared Labs wishes to bridge. |
